Don’t you just hate it when you go shopping and get hounded by aggressive sellers who push products on you that aren't what you're looking for at all?
We created a tongue-in-cheek ad to show why the MO Investor App is special. The ad shows a frustrated customer unable to get the help they need, and hounded to salesmen, until they crossover into the world of bespoke fashion, where everything is customised to the customer’s preference.
This campaign shares funny incidents of daydreaming that people can relate to when planning to buy their own home. We know how important buying a home can be- and therefore chose to deliver this message through showcasing daydreaming in a humorous and meaningful manner.
We chose to highlight the features of the MO investor app, explained by a character (Mr. Invest) who finds different people struggling to make investments on their own (Mr. DIY) and introduces them to the app.
Each film focused on a particular feature in the app like Customised News, Portfolio Restructuring and Financial Advice.
The campaign message was "Why settle for less when the world is open to you"?.
We decided to portray this in a funny and engaging way. Each ad portrays a struggling young man (serious, focused, formal) who always takes the harder route to get things done. Alongside him is a casual young person (laid back, chilled, collected) who always takes the simpler and smarter way out of situations.